Accounting Avoidance Syndrome – Why this Boring Crap Matters
Why Did You do All This in the First Place?
When I ask business owners why they decided to leave their employee roles and start their own companies, I get a variety of answers, but most revolve around two things: time and money.
You want more time with your family and to do the things you love (besides running a business). You also want sufficient funds to support this lifestyle. It would make sense that you now monitor these two things, time and money, like a hawk to make sure you’re getting what you originally set out to get from all this, right? Nope, in fact many business owners shy away from basic accounting responsibilities (if this sounds like you, please keep reading). So why are you avoiding the very things you set out to gain?
If you’re the guy or gal that only looks at financials but doesn’t use them to make business decisions, passes this type of stuff off and never wants to see it, or if you avoid doing it all together, you’re certainly not alone. Most business owners deal with this burden out of fear that Uncle Sam is going to show up at the front door.
Look, we accountants know that this crap is boring. Trust me, it’s not the monthly data entry that we get off on. It’s what you can do with that compiled information that creates the magic. But let’s not get ahead of ourselves here.
Business Lessons From a 6th Grade Science Teacher
I had a science teacher in the 6th grade, his name was Mr. Peters (shout out Mr. Peters if you became a business owner since then and are reading this!). At the start of the school year he made a bold statement to the class and invited anyone to challenge him and prove him wrong. He said, everything in the world can be tied to science. One by one we tried to come up with something that would prove him wrong. We got creative folks, I mean we really tried! We tossed out things like the exit sign hanging over the door, shoes, dogs, butts (I don’t specifically remember that one but I’m sure our 6th grade minds went there). By the time we were done he had defeated us. I still think about possible come-backs to Mr. Peters, so If you’ve got a suggestion please let me know because I’d love to find Mr. Peters and submit another challenge.
Like Mr. Peters and his science challenge, I challenge you to think of something that doesn’t have to do with numbers in your business. Seriously, what does your business do that cannot be tied back to your finances? Think about it, then if you think you’ve got something please let me know so I can pull a Mr. Peters on you. Almost everything you do in your business can be translated into numbers and money.
Alright, alright, now that we’ve established what you SHOULD NOT do with your books, let’s get clear about what a good accounting system SHOULD do for your business.
A few housekeeping tasks
Before you can create the financial picture of where your business stands, you must set a solid foundation on which to build your financial house.
Garbage in = garbage out
If you’ve never heard this saying before, please remember me as the one who introduced this to you, because then I will feel special. Think of… Mexican food. There you go, now you’ll remember! Same idea with your books. If you’re missing bank accounts, credit card transactions, cash receipts, transactions are not being properly coded, bank accounts are not being reconciled, or you’ve got a case management software that isn’t communicating properly with your accounting software, Houston we’ve got garbage going in and therefore garbage coming out. If you’re not sure about the quality of data that you’re feeding your books PLEASE, for the love of business, ask an accountant to review your bookkeeping processes.
Your Business Software should match your books and should match your bank account and what auditors look at
As accountants, it’s our goal to keep you in compliance so that, if you are ever audited, you don’t end up with a terrifying bill. Let me tell you one of the easiest ways for an auditor to find discrepancies in the books of those who don’t know any better (sorry not sorry Mr. Auditor). Let’s say you use an accounting software. Mr. Auditor is going to ask you for revenue reports from your software for the entire audit period in question. Then he’s going to compare those side-by-side to not only your accounting software but to your bank statements and the tax return for that period. Here’s what they usually find:
2018 Revenue
Business Software says: $750,000
Accounting Records say: $725,000
Bank Statement says: $723,000
Tax Return claimed: $725,000
Guess what Mr. Auditor is going to do? He’s going to take the highest revenue reported (Business Software coming in at $750,000) compared to what you reported on your tax return ($725,000) and cut you up for the difference. Now you’re the one who’s guilty until proven innocent. That’s $25,000 that you’re going to owe additional taxes on and you can bet your tail that there’s going to be penalties and fees to boot. Now, hopefully you don’t roll over so easy and do a little digging to find an honest mistake. Maybe you had a case that settled, and you were supposed to get $25,000 but everything fell through and you just forgot to let your Business Software know that. See how your software’s communicating is so important?
Your COA should be in line with your business and tell a story
Yay, this is my favorite! Yes people I’m a nerd, I’m well aware and I own my nerdiness ery-day. I’m going to make this short and sweet. If your books look like this:
You’re going to want to work on getting them to look like this:
Now while these examples are super generic and made up, they prove a point. What point is that? I’m so glad you asked! In example #1, the only thing I can tell you about your business is that you’re profitable, but we have no idea why that is. In example number 2 I can tell you that your most profitable service is by far, uncontested divorce cases with a 93% gross profit margin before overhead expenses. I can also tell you that your least profitable service is no fault divorce cases coming in with a 59% gross profit margin before overhead. Based on this, you’ll want to look for areas to either cut down time involved, automate processes, increase your fees, or a combination of the three.
Wham bam, thank you financials! Now you feel like a powerful business owner, don’t you? In TOTAL control of your numbers and the sky is the limit.
Why you REALLY started your own business
There's a third reason why many people start their own businesses. I didn't mention it earlier because it's often overshadowed by the demands of running a business. You, my entrepreneurial friend, wanted to make a difference in the lives of those you serve. You care deeply, even if your customers don’t always realize it. When your financial foundation is solid, you're free to focus on making a positive impact. You can maintain your passion without getting lost in the day-to-day operations. You don't have to be worn down until your enthusiasm fades. You don't have to end up overwhelmed like others. Proper financial management is one of the key tools you can use to achieve this.
When you know better, it’s your responsibility to do better.
Now, go do better business warriors!
Doing your own books? Steal our accounting system setup!
Good fit matters. We’ve created a How to Find a Bookkeeper or Accountant checklist
Looking for a shortcut to master your money in a day? Check out my new service
If you’re ready to take the next step? Schedule a free 20-minute consultation
